YOUNIVERSE | Brand Fashion Identity Ecommerce

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YOUNIVERSE

⟶ Role: Art Direction / Brand Identity Design / UI & UX Design / Clothes Design / Packaging Design / Copywriting / Marketing & Advertising Design

CLIENT:

Youniverse is a bold and young fashion brand who believes that authenticity and sustainability can be the coolest match. They made special clothes for spacial people.

OBJECTIVE:

The job consists in creating a cool and edgy visual identity that reflected the brand's values and mission. It had to show the magic of space and the minimalist of Japan.

SOLUTION:

Create a bold brand with an eye-catching spacial aesthetic that speaks to their target audience. I want customers to see the brand as a "lovemark" and to achieve this I must focus on an attractive image, garments with an interesting story behind them and a memorable shopping experience.

Authenticity is power. Who doesn't like to feel spacial? Youniverse is a new clothing brand with a limited edition philosophy. Their target client loves trends, exclusivity and design at an affordable price.

Youniverse designs their products in Spain and manufactures their garments in Portugal. They are a sustainable brand and their clothes and packaging are made respecting the environment and fair trade, with the highest quality materials and the best cottons, giving their t-shirts a unique look and texture. Make room in your closet if you want something spacial.