DARK YOUTH for STADA Cardiomagnil
Heart medication campaign 2021
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Another medical project for the STADA group. This time we have been tasked to create an unusual animation for a heart disease prevention medicine. The demo is a part of a TV video commercial, with a camera flying inside the chest of a motorcycle rider. We have partnered up with the great Ukrainian concept artist Alex Kuskov who is well known for his robotic hearts. Together we managed to develop a great model that is built around real heart anatomy but still manages to incorporate motorcycle engine details. We then proceeded with the simulation of blood particle flow inside the heart valves for an interesting short animation.
We have provided full CGI services:
art direction, look development, VFX, animation, compositing and grading
Agency: BBDO Group
Client: STADA Group
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FIRST CONCEPTS BY ALEX KUSKOV
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CONCEPT RE-WORKS
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FINAL HEART CONCEPT
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VIDEO LOOK DEVELOPMENT
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PRELIMINARY CAMERA TESTS
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FINAL STYLE FRAMES
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