DARK YOUTH for STADA Artra
Osteoarthritis medication campaign 2021
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We have been commissioned to design a campaign for joint pain medication.
We continuously challenge ourselves to find new approaches of display of human anatomy in scientific yet visually appealing ways.
The goal was to create a look that shows how everything is interconnected with pure energy - the body, the joints and the medication itself.
The pill should not be seen as some artificial object injected into the body but as a building stone of the big organism.
We have provided full CGI services:
art direction, look development, VFX, animation, compositing and grading
Agency: McCann Worldgroup
Client: STADA Group
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LOOK DEVELOPMENT STAGE - RANDOMISING POINT SIZE SPREAD AND COLOR CLUSTERS FOR MORE CONTROL IN COMPOSITING
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COMPOSITING BREAKDOWN
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STYLE FRAMES
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