About
Byporten (City gate) is a shopping center located right in the middle of Oslo centrum. The mall also doubles as a passage between busses, trains and subway stations. Many travel through the mall everyday to work or school and a big part of the malls revenues comes from impulsive shopping. Byporten also has more of the high end brands compared to the othe malls located in Oslo centrum.
Task
Our task was to redesign Byportens profile and brand to fit it's updated visions and values.
Solution
We chose to focus on the impulsive aspect of the mall. We took inspiration from neon lights that fits both to the impulsive values and the location of the mall. Our challenge was to balance the "tacky" neon style with the more elegant style we wanted for the profile.
Inspiration
Logo
Colors
Typography
Soho Gothic Pro Regular
Soho Gothic Pro Bold
Graphic element
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