stuff sacks
the north face // fall 2012 - spring 2013
One of my first projects at The North Face was to design new stuff sacks and storage sacks for the Spring 14 line of sleeping bags and tents. Since these act as the product packaging at retail, the project goal was to create a fresh, brand-aligned aesthetic that was compelling and informative to the consumer. They also needed to be functionally rich and durable for use in the field; all at extremely minimal cost.