My goal of the rebrand of the magazine Popular Science, was to create a fresher, more gender neutral design of the already established look and feel of the current magazine. I found that the visuals of the magazine's current design system was very dry, and technical, which I feel could restrict it's audience to the rich and interesting content that this magazine carries. With inspiration from swiss design, and geometry I have created a system that I believe appeals to a more broad audience while still holding on to scientific principles and imagry. Enjoy!
