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Stalión: Branding Project
Here are some samples of my process work.
 
Some rough sketch concepting and logo scamper.
 
Vector Logo Studies
 
Vector Logo Studies

 
Packaging Concept Studies
 
Bottle Packaging Studies
 
Design Executions
Stalíon is a student project, designed to create a brand with a specific consumer in mind. I have created the consumer Derek, lightly based and inspired around TV Show personalities Schmidt from New Girl, and Barney Stinson from How I Met Your Mother. My goal was to create a Vodka brand that tailored specifically to "Extrodinary Men" that could also be affordable while looking higher end. I wanted to create a brand that really held a high standard for it's equity, and product much like my consumer 'Derek' would hold for himself in everything, and product that he associates with.
Stalión: Branding Project
21
513
1
Published:

Stalión: Branding Project

Stalíon is a student project, designed to create a brand with a specific consumer in mind. I have created the consumer Derek, lightly based and i Read More
21
513
1
Published: