Ksara Ads: This was a group project with Reine Chehayeb. Ksara is well renowned Lebanese wine producer. The ad had to be about the discovery of the Ksara caves. Since there is no one story, we took the story from the inside. The discovery would be in ancient times as people in the cave were getting drunk to the wine and celebrating, one man hits his head on the roof which creates a hole and a passage way between inside and outside, and so the caves were discovered. The execution was a three frame caricature. The idea can potentially develop into a series featuring different events leading to the same mode of discovery.
Ksara was selected as one of the finalists in the Leo Burnett competiton to design an Ad for the brand.
Exotica Ads: Exotica is a brand that sells flowers and plants and other related services. We had to come up with an Ad in advertising class that convinces young adults to invest in plants. After extensive brainstorming sessions we came up with the idea of the joy of green to enjoy a plant. The joy of green is the selling line we devised as a team. Owning a plant can become fun and joyous by the way it is planted. Social media presence was also developed including facebook and instagram to share similar experiences.
