iFREE
GIRL WE GOT YOUR BACK
SOCIAL MEDIA CONTENT
CAMPAIGN #01
Beside monthly menstrual pain, there is nothing more hurtful than a prejudice from a fellow girl. Because let’s be real, we girls, often criticize each other’s choices all the time: working, birthing, breastfeeding, having child, dressing, dating, marrying, performing, creating, writing. Or simply by existing. Partially, it was a social construct. But remember, we also have the option to outstretched our hand to support a girlfriend. Because criticizing and humiliating other girls, is always a planned downfall. iFree does not want that to happen. Because our DNA departs from a support to a sister. So they can be their true self. Thus now, not only we want to ease all girls’ monthly menstrual pain. We also want to stand in solidarity with the sisterhood. And we want all girls to do it too. We want all girls support the sisterhoods’ true self.
Because we can’t afford to do it any other way. Let’s not hate people you should support. Let’s reach. Reach your hand to another girls, Tell them that they are not alone. We’re not alone, you are not alone Give a soft pat in the back Give a warm hand that holds Give your loudest support!
Tell them, Don’t worry girlfriend...
WE GOT YOUR BACK!
WE GOT YOUR BACK!
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RISE INDONESIA
Creative Director: Anca Sangadji
Creative Group Head: Nuzul Lutfiansyah, Prilidanti Oktarizkia, Amira Hapsari
Account Lead: Haning Kanti Dumillah, Yutimalah, Ezra Gabriella, Nada
Social Media Lead: Ditya Pertiwi
Strategic Planner: Arya Kumbara, Dea Putu
Illustrator: Sanchia
RISE INDONESIA
Creative Director: Anca Sangadji
Creative Group Head: Nuzul Lutfiansyah, Prilidanti Oktarizkia, Amira Hapsari
Account Lead: Haning Kanti Dumillah, Yutimalah, Ezra Gabriella, Nada
Social Media Lead: Ditya Pertiwi
Strategic Planner: Arya Kumbara, Dea Putu
Illustrator: Sanchia
