MACHTWATCH.
JAMTANGAN.COM
JAMTANGAN.COM
WHAT YOU SEE IS NOT WHAT YOU GET
This is the Background.
As the biggest watch retailer in Indonesia, Jamtangan.com has 2 big mission First, is how to communicate and introduce the brand so that the awareness of Jamtangan.com will increase, second is to increase their sales growth and revenue through both offline and online stores.
As the biggest watch retailer in Indonesia, Jamtangan.com has 2 big mission First, is how to communicate and introduce the brand so that the awareness of Jamtangan.com will increase, second is to increase their sales growth and revenue through both offline and online stores.
This is the Challenge.
To introduce Jamtangan.com to the market as the number one watch retailer in Indonesia through exciting, fresh and funny communication to the audience by using Joe Taslim in which his popularity somehow can overshadow the product.
This is what we did.
This is what we did.
“The Unexpected: what you see is not what you get”. A hard-selling funny commercial people won't want to skip. So by combining his two identities as a famous action movie star and the funny guy at the commercial we craft the story with double plot twist to “trick” and make audience think that this is an action movie on the surface.
Yet, once they actually watch the commercial, it’s actually a funny ad, and at the end it’s not JT focused commercial, it’s a product focused Jamtangan.com commercial.
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Creative Director: Anca Sangadji
Creative Group Head: Nuzul Lutfiansyah, Amira Hapsari
Account Lead: Andra, Sekar
Strategic Planner: Arya Kumbara, Septian Hilman
PH: Picture Factory
Director: Van Shopi
Photographer:
Andrew Lite, Digitalactive
Creative Director: Anca Sangadji
Creative Group Head: Nuzul Lutfiansyah, Amira Hapsari
Account Lead: Andra, Sekar
Strategic Planner: Arya Kumbara, Septian Hilman
PH: Picture Factory
Director: Van Shopi
Photographer:
Andrew Lite, Digitalactive
