Neo-Cogs is a fictitious magazine about the Neo-Victorian and Steampunk sub-cultures.
A heavy typeface was used to represent the heavy machinery that existed at the Victorian era in which these sub-cultures are based aesthetically, a cog or gear was used as main icon to conect the two words so that the proportions were not so far away from each other. The colors are chosen from a brownish pallete because leather and brass are the materials used in this sub-cultures clothes.