Nike Basketball approached IDL Worldwide to update an existing Lebron XI footwear retail campaign by leveraging certain existing display elements, while conceptualizing and producing new elements for the launch. Illuminated blue EL Wire, colored acrylic and iridescent printed materials helped to celebrate a special new colorway: Blue Gamma.
House of Hoops Harlem: New York, New York, USA
House of Hoops Brooklyn: New York, New York, USA
House of Hoops State Street: Chicago, Illinois, USA
House of Hoops: Portland, Oregon, USA
House of Hoops: North Riverside, Illinois, USA
