I collaborated with Jordan Brand and colleagues at IDL Worldwide to conceive a global retail campaign to launch the CP3.VII shoe and highlight the unpredictable quickness of Los Angeles Clippers Point Guard Chris Paul. After designing the global seasonal directive for retail agencies to follow, IDL Worldwide was granted the privilege of executing the retail campaign across the USA. 

Foot Locker 34th Street: New York, New York, USA

NikeTown: Chicago, Illinois, USA

NikeTown: New York, New York, USA

FootAction 34th Street: New York, New York, USA

NikeTown: Portland, Oregon, USA

Finishline: Culver City, California, USA