SWG Energy — Visual Identity
SWG Energy is a german energy supplier providing it’s customers sustainable solutions along their entire energy needs. After an intense research phase we found out that the market is very crowded, a lot of energy suppliers in Germany claim that they are sustainability when in reality they still use fossil energy for a lot of their contracts.
We wanted to change that. Our goal was to position SWG Energy as a provider of sustainable energy solutions without trying to convince anyone or talking much about it. They just do in order to simplify the energy market. The new brand is positioned to target high performers as their primary audience. They have a lot of stuff going on in their life and don't need another solution wasting their time. What they need is a solution taking care of everything. The new brand does that, so they don't need to spend hours trying to find out how to use sustainable energy, comparing suppliers and reading through hundreds of energy diagrams. They just need to trust SWG Energy, enjoy the extra time they get and save the planet without doing anything. SWG Energy. Sustainable Energy. Simplified.
This strategy and positioning led to a visual design that reflects that extra freedom through a minimalist, clean design with a lot of white space, muted colors, modern typography and a visual language reflecting the freedom without losing this premium character the target audience is attracted to.
