In recent years, direct selling brands have been growing in density and popularity. In order to determine the levels of penetration these direct selling brands have around the world, we took a look at the search trends of major direct selling brands on each continent and how they've been performing recently.

According to the recent direct selling statistics, it has been found that in 2020, the number of individuals involving in the direct selling industry has increased about 17.3%. This shows that direct selling industry is flourishing and depicts its potential for further growth. The search trends of direct selling brands is also interesting. Longrich, a popular direct selling brand for health, organic food, nutritional supplements, beauty, home care etc. is trending in the country of Cameroon. Also, there has been a drastic shift in the search popularity of Avon. Avon, the popular brand for skin care and personal care, has been the most search direct selling brand in Zimbabwe. For the last two years, it was most popular in Romania, which now shifted its popularity.

Being the largest continent in the world, the search trends in Asia has also been an interesting one. Asian countries have contributed about 43% of the global sales of the direct selling industry. Also, the people involved in the direct selling industry has increased 1.3% from 2019 which is about 69.6 million people. Coming to the direct selling brands search trends, there are 3 countries that have multiple brands with high search popularity. The direct selling brands with high search popularity in Malaysia are Amway, Coway, USANA, Shaklee, and Young Living. An interesting fact about the Malaysian search trends is that apart from Coway, all other direct selling brands popular are related to the health and wellness industry.