Based around Hosea 10:12, AWAKEN was a movement of young adults (18-26) gathering together to be empowered to see God move where they are. These regular events also seek to connect young adults and create community.
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VIDEO
We created a series of promo videos for each event to build expectation. We also used some video content at the events as part of theme.
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EVENT
At each event the brand was brought through into the stage design, lighting scheme and graphics.
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WEB
Accompanying the event was an online space to keep momentum in between events. The blog was updated regularly with new content and an email newsletter was sent out with each update to drive traffic to the blog. The email newsletter also allowed the team to develop the brand and strengthen the link with its audience.
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PRINT
Along with the online marketing, we developed posters that could be printed once and used again and again for different events. We also created fliers to promote our first event and characterize the vision.
