Part 1
Observations from an E-Commerce Experience Study
An export from my personal Miro Board of an Experience Study and Inquiry I conducted myself of the different platforms where I enjoyed shopping from online.
These are observations and insights from my own experience and I hope it helps you if you're building something in a digital world.
Part 2
The Process
Over the past few years, I've loved shopping online and today, there are dozens of E-Commerce platforms in the market. Both big and small. Whenever I used some of them, I kept an eye open for things such as:
Information Architecture
Customer-centric Design
UX Writing
Content Structure and Description
How Design informs Decision Making
Range of Products
Evidence of Testing
Responsiveness of Design
User Expectations
Signs of Trust
Visible Authentication and Payment Gateway Glitches
Content Credibility and Product Knowledge
Trust and Perception
Smooth Checkout Process
Iconography and Typography
Design Consistency
Micro-Interactions
User Engagement
Social CRM
Online Response Management
Brand Essence
Basic Search Data
Findability and Usability
Testimonials
User Generated Reviews
Technical Glitches
Evidence of Buggy CMS
Visual, Brand and Content Grammar
Marketing Channels
Signals of Go To Market Strategy
Placement of Display Media and Advertising
Visible Security Features
Social Sharing Ability
