"Dolomiti Paganella" is the tourism board of the Paganella Valley. They rebranded their activity and needed to create a new editorial plan. A series of mindful posts featuring brief moments.
We created the look and feel of the posts, the structure and the animated branding inspired by their soundlogo. We also curated the color correction and grading of the posts.
Challenge:
The main challenge to solve was to create a large number of posts in a very fast way, always respecting an editorial plan that respects the brand's identity.
The main objective was to create content to make the viewer feel the experience of each tourism experience, while providing the opportunity in social networks, where everything is fast-paced, to feel the disconnection of that frenetic pace.
The solution:
We developed a two-channel system. On one hand, the control of the content was in the hands of an editor. On the other hand, in parallel, we controlled the look and feel of posts. In this way we were able to work in parallel, speeding up the production time, and achieving the necessary synergy to be able to carry out this task against the clock.
