Lotte Mart’s RE:EARTH is an eco-friendly campaign brand with the meaning of ‘Renew the earth again’.

The campaign needed an identity that could be applied extensible to all business activities ranging from various PB products, subsidiary materials, packaging materials, marketing, and system for in-store.

We intended to enhance intuitive understanding and familiarity with the campaign by designing a symbol that harmoniously illustrates the earth’s circle and Lottes’s initial ‘L’ at the same time.

Also, it has applicability and flexibility to use as different campaigns such as eco-friendly, cultural performance, business contribution, and talent donation.

Lotte Mart’s RE:EARTH is used as an all direction as part of ESG management, encouraging sustainability consumption.