Sofia Kupprion's profileIréne Lazarova's profile

Don't wait for a fire


A Contagious Cause

At first, when I decided to make this campaign in Berlin, it was only me and this crazy idea to hang red and pink bras at key Berlin locations. Then I found like-minded people in German organizations against breast cancer, that have the willingness to support my idea. After a year of intense communication, busy schedules, and work while working my full-time job, I decided it’s better to work on my own.

A month before the campaign, I was almost desperate that I would not be able to make it, but then a bunch of friends supported me mentally and physically, so I can realize my idea.

So long-story-short – this campaign was made on my budget, free friends support, and most of all - good hearts.  

   
   
  
  
Font here​​​​​​​


Special thanks to:

Irena Lazarova – the-social-media 🧠
Delyana Kendelieva – the-general-support-and-photoshooting 🧠
lettersoup – font 
Konstantin Kupprion – the-communication-with-influencers 🧠
Et Verlag publishing - Book and distribution

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Don't wait for a fire
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