Micce | Campaign - Deaf Sign Language

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campaign / feminist

Client

Founded in January 2021, association MICCE carries out activities in the broad areas of art, training, social relationships, active participation and citizenship with specific focus on ensuring access, equal opportunities and representation for physically disadvantaged individuals.

Challenge

A "bilingual" communication campaign was needed in order to raise awareness among Bologna's signing deaf community about the different aspects and forms of gender-based violence and involve them in local anti-violence initiatives. The goal was to reach both the signing deaf community and hearing people.

Our solution

We devised a social communication campaign called "Feminist creations" and involved people from the signing deaf community to determine what type of communication would be more effective. Based on this discussion, we identified the name "Feminist creations" and focused the campaign visual on the symbol of feminism, clearly recognizable by both deaf and hearing people.

Illustration

As the main campaign visual we designed an illustration depicting the LIS (Italian sign language) signs for the phrase "feminist creations".

Font

We used a contemporary, clean sans serif font for a clear, immediate communication in line with the social value of the campaign's content.

Color Palette

We used bright, vivid colors to get people's attention and convey a positive message, marking a break from the tragic, victimizing visual stereotypes associated with both gender-based violence and deaf people.