This is a logo design for a small music company in San Francisco. The goal with this project was to revitalize the signage, which is a vestige of when the store sold vinyl records as a primary income sources. The new branding aims to clarify the company's identity as a music instrument store in the Sunset community of San Francisco, California.

Above is the final logo design in black & white.

These are selected pencil sketches from the ideation process.

Visual mock-ups of the brand identity in various applications.