RE-BRANDING 'TECSYS LATIN AMERICA' to 'CERCA TECHNOLOGY'
BRAND IDENTITY DESIGN, VISUAL SYSTEM, STATIONERY, WEBSITE LOOK & FEEL
While at a branding agency I was tasked to rebrand “Tecsys Latin America”. The new name CERCA was presented and approved by the strategy team. A name that was decidedly more robust and incorporated its new strategy of North American and Canadian expansion.
The new name: CERCA Technology
(Cerca meaning closer in Spanish)
(Cerca meaning closer in Spanish)
cercatechnology.com
Senior Art Director & Brand Identity Designer: Tanya Marie
Company: Abovegroup Ogilvy
Company: Abovegroup Ogilvy
CLIENT REVIEW:
"Tanya has been involved in various projects with us and her design capability is great. She keeps the aesthetic aspects tightly connected to the brand and positioning to ensure integrity throughout the process.” - Gregor Nassief, CEO of CERCA Technology