Rebranding for goodness 

Emiliana Gourmet is an italian pastificio in need of a total rebrand: born from the major company restructuring of Reggiana Gourmet, new owners want to mark a step forward from its past, cutting off a compromising legacy but still remaining tied to its pasta making heritage in terms of quality, expertise and market exposure. 

The ambition of the new brand is to create a unique positioning to distinguish the brand and its different lines of fresh pasta from their competitors, making them stand out of  shelves and pop up from refrigerators, communicating freshness, hand-made like quality and a respectful yet curious approach to local traditional cuisine.

Emiliana Gourmet takes pride in being true to the "emiliana" philosophy of food. The reimagined branding maintained few of its original elements (colors and serif font) and is built around a warm, inviting and nostalgic atmosphere, with an experience that feels authentic.