Incipit, premesse per l'inizio

Discussing the technological evolution of finance in the prestigious framework of Palazzo Vecchio (Firenze) and launching Flexcube, a new banking platform developed by Cabel and Oracle.

Posing the bases for a new Humanism, centralizing humans throughout processes with a wise and yet advanced use of technology: products designed and developed by people for people, blurring the line between creators and customers.






Industry 4.0 meets italian whiz to build and extremely performative and easy to use tools for bankers and investors. 

The concept of Technological Reinassance is visually translated matching minimalist graphical elements (fonts, colors, grids and shapes) with classical elements taken from Salone del Cinquecento's architecture and paintings.

The idea of unveiling a new product / service is translated layering a yellow flat upon the pictorial detail of Leonardo Da Vinci's "Battaglia di Anghiari", a long lost fresco which is supposed to lay unfinished under one of Giorgio Vasari's pieces.



Incipit,
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