Future Lions Cannes 2021
Shortlist.
Creativity and playtime are under threat. We are packing kids with lots of extracurricular activities and traditional school learning, leaving almost no time for playing.
Lego has become aware of this and wants to put creative play back on the agenda and prove parents how kids can realize great things when they are left to play.
Lego has become aware of this and wants to put creative play back on the agenda and prove parents how kids can realize great things when they are left to play.
This is our proposal.
Art Direction: Pau Jordi Alsina.
Copywriter: Pilar Molina.
Copywriter: Pilar Molina.
Illustrator: Anabel Derey
