Sevilla FC Jersey Launch 23-24

Sevilla Jersey 23/24
Global Launch
For the past few years, we have revolutionized the way we launch the Sevilla FC jersey, 
aiming to blend Jersey Culture with Sevillian culture by merging football and fashion.

We launched in all markets with materials in English and Spanish, featuring a launch video, outdoor displays on giant LED screens, and a special activation on the city's tram line and SM plattform.

The campaign featured models and players such as Ocampos, Fernando, and Gudelj, and from the women's team, Amanda San Pedro, Toni Payne, and world champion Inma Gabarro.

The 23/24 collection set a new sales record for the club to date, and the fan reception has been the best in many years, surely making it one of the legendary Jersey.

Lastly, we proudly claim that Sevilla is "Muy Nuestra".

Sevilla is not just a name.
Sevilla is our city,
our club, our culture.
Sevilla is tradition and it is avant-garde.
It's the Giralda and the Setas.
It's Nervión and the Guadalquivir.
The Albero color and the red and white feeling.
Sevilla is yours but it is also mine.
Sevilla belongs to those who feel it as their own.
Sevilla is 

Animation & Layout

Art 3D Jersey ​​​​​​​

SM Content



Year: 2023
Advertising Agency: DoubleYou Mad
Client: Sevilla FC
Title: Muy Nuestra Sevilla Fc 23/24 Global Launch
ECD: Xavi De La Cruz
Creative Directors: Luis Di Lascio & Patri Pérez
Creative Team: Pau Jordi & Albert Vázquez
Art Director: Luis Di Lascio & Pau Jordi
Animation: Cris Calabuig
Client Service Director: Nuria Andrés
Account Director: Paola Pons
Account Executive: Raquel Martínez
Photographer: Pietro Primavera
Av Production: Lagar Films & Jorge Colomer.
3d Artis: Alan Malchiodi

Sevilla FC Jersey Launch 23-24

Sevilla FC Jersey Launch 23-24

Sevilla FC Jersey Launch 23-24 Football