"Skygoose" is a children's daily necessities brand, the brand name of the free "early Tang Dynasty four heroes" one of luo Bin Wang 7 years old into the poem "Yong'e" in the "qu xiang xiang tian ge" a sentence.
We extracted the structure of "dictionary" and re-deconstructed it to construct a mix of "Chinese characters, letters and symbols", which is a mix and match of information interference and fashion, in order to interpret its natural historical background. Clean and young vision to strengthen the differentiation with similar brands.
The mixed logic of the system is actually a careful brain teaser, hoping to provide an opportunity for parents and children to solve the problem together.
We extracted the structure of "dictionary" and re-deconstructed it to construct a mix of "Chinese characters, letters and symbols", which is a mix and match of information interference and fashion, in order to interpret its natural historical background. Clean and young vision to strengthen the differentiation with similar brands.
The mixed logic of the system is actually a careful brain teaser, hoping to provide an opportunity for parents and children to solve the problem together.
“向天歌”是一个经营儿童生活用品类的品牌，品牌名取自由“初唐四杰”之一的骆宾王7岁成诗《咏鹅》中“曲项向天歌”一句。
我们提取了“字典”的结构，重新解构后构建了一套由“汉字、字母、符号”的混排组合，是一个信息干扰与时尚的混搭，以此来诠释其天然自带的历史背景。以干净年轻化视觉来强化与同类品牌的差异。
系统的混排逻辑，其实是一个缜密的脑筋急转弯题目，希望给亲子之间提供一个共同解题的契机。
Client: Skygoose
Creative Director: 行行珂、金妍希
Art Director: 行行珂
Designer: 行行珂、向天歌
Year: 2021
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