#Tmall fight-it-out city tournament#, jointly produced by Tmall and Jay Chou JYB Alliance, PCGBros Sports Platform, together with Tmall Vigor Camp, adidas, YYsports, Variety show "Dunk of China" ,launched the 14-city basketball competition in China.


( video )

(gif)


(gif)

#2018天猫斗到底篮球3X3城市争霸赛#,由天猫和JYB联盟强势联合出品、宝悍运动平台承办、携手天猫活力营、adidas与YYsports重磅推出,更携手最具人气综艺《这!就是灌篮》。100万赛事总奖金、人气球员光环、在14个城市打造篮球成名之路。

为此我们为14个城市篮球及城市英雄战队设计专属KV、视频来展示各个城市和战队对于“速度、竞技、热血”不同的诠释,同时又延伸一套将城市地域文化、人文精神、战队特点紧密融合的城市地标以及活动专属字库,并结合各地方言为城市喊话。

-

Client: Tmall
Creative Advertising Agency : WMY WORKS
Art Director: Tino 支天
Key Visual Type:@行行珂 ​​​​​​​
Typography & Logo Design: ​​​​​​​ @行行珂  @大广大
Copyright ©  Tmall .
Year: 2018​​​​​​​
-
* One Show 中华创意奖,字体设计,铜铅笔
* One Show Greater China Awards 2019, Design | Typography, Bronze Pencils



 instagram→   @hunkxing  @daguangda

天猫斗到底3X3城市争霸赛
1.5k
21.6k
67
Published:

天猫斗到底3X3城市争霸赛

#2018 Tmall Basketball 3X3 City Tournament#, jointly produced by Tmall and Jay Chou JYB Alliance, PCGBros Sports Platform, together with Tmall Vi Read More
1.5k
21.6k
67
Published:

Tools

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives