Working in a process-driven medium like Digital enables us to bring innovative ideas and experiences to life by working creatively with disruptive teams and new technologies to conceptualize, prototype and implement ideas that lie at the intersection of creativity, technology, product design and user experience.

Research also plays a critical role alongside multiple phases of the creative digital project lifecycle. In a day, we have many creative tech ideas, use cases and executions but only few can ever see the light of day and that’s due to many factors ranging from technological feasibility to platform affordances and of course how different platforms will talk to each other.

I often begin each project wondering what we can do with the medium, where we can take the medium or where the medium can take us. And, sometimes, a new medium emerges in the exploratory process with the very first paper prototypes.

This is an example of a Creative Technology project that saw the entire Digital Campaign, E-Commerce Ecosystem, Customer Experience and Creative Idea in a whole new light.