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Milano Meeting Congress Center - Naming & Branding


Milano Meeting is another interesting project, specifically part of a lost pitch on a famous creativity website.
The current project has been shortlisted in the best 18 chosen solutions amongst more than 600 submissions all over Italy.

The requirement needs were to invent a new naming and to create, subsequently, a logotype with the newly invented brand.

Some collateral example applications were requested too. (Depliant, Basic Stationery applications, Website application)

In the caption: "Every Thematic Area can have its custom symbol coloured in a different way in order to make easier for the guest to get oriented inside the Center.

Milano Meeting Congress Center - Naming & Branding
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Milano Meeting Congress Center - Naming & Branding

Naming and branding pitch for a New Congress Center rising in Milan. After 3 years the current name of the center was chosen as MiCo (Milano Cong Read More

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