Meridiana - Identity Crisis.
Unauthorized restyling of an italian flying company.
Unauthorized restyling of an italian flying company.
Meridiana was, and is, an ancient instrument used for time measurement, all the new brand image inspire itself to this instrument and by the resemblance of the aircraft tail to it.
Enjoy it as I did, because the history behind this project is really funny (there's a bit of sarcasm...):
It begins as a thesis project and formerly the company seemed really interested to follow it but after some months they said that they didnt understand what they should do and that their time were no more available to follow me.
So I had to find another thesis project, but I wanted to try to continue it as nothing happened.
This is my result, my study and my try to renew an historical brand image that needed and needs a modern restyle.
Enjoy it as I did, because the history behind this project is really funny (there's a bit of sarcasm...):
It begins as a thesis project and formerly the company seemed really interested to follow it but after some months they said that they didnt understand what they should do and that their time were no more available to follow me.
So I had to find another thesis project, but I wanted to try to continue it as nothing happened.
This is my result, my study and my try to renew an historical brand image that needed and needs a modern restyle.
Updated in the late years (as I write is April 2018), I renewed my initial idea after various opinions and research.
New Meridiana logotype uses Perspective Sans as corporate typeface.
