The project "Lexus UX 300e" is part of the final project of the course of the degree in Multimedia, of the School of Media Arts and Design. In collaboration with the advertising company Caetsu Two fits into a real context and consists of a multimedia project where the goal is the promotion and activation of the new product of the Lexus brand, its first 100% electric car. 

The concept unfolds in the creation of two distinct moments, involving two areas of multimedia, a videomapping show and an interactive kiosk. These two formats present, respectively, the car in a more artistic and conceptual way and in a more informative way. Thus, the viewer has the opportunity to experience a more innovative and dynamic experience through both events, to the extent that a more creative view of the car is provided as well as a more technical one.