THE BRIEF
idealo is one of the leading price comparison and shopping platforms in Europe with over 350 million offers of 50.000 shops and 1,5 million daily users. Still the brand awareness and recognition remains quite low. It is a very used platform, but most users can’t remember the brand. Develop a campaign that positions the company better in the in the mind of the target audience as a smart, transparent, independent, and clever solution for online shopping.
The result was to create set of clever taglines with topics contemporary to the issues within the political magazines and unique to the targeted area. Visually clean and minimalistic to break the cluster of information and ads normal to these type of magazines.
Client: idealo internet GmbH
Role & Responsibilities: Creative Direction, Concepting, Art Direction, Copywriting and Graphic Design.
Location: Berlin, Germany
Date: 2019
Date: 2019
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