»LaFIT« offers holistic training for a healthy spine and combines modern training theory, sports nutrition, mental training and energetics. The personal training for the spine jointly developed with Dr. Johann Langmayr helps to achieve the best possible health in the long term after spine surgery or when suffering from chronic pain and discomfort of the intervertebral disc. The spine training focuses on the muscles, flexibility and coordination of the body. As a neurosurgeon and spine specialist, Dr. Johann Langmayr offers precise diagnoses and effective treatments.

For the joint branding, we developed a striking appearance based on geometric shapes. The core element is the circle – a symbol for health central to humans. In the graphic appearance of »LaFIT«, the circle stands for a kind of exercise ball that keeps the pillar of health in balance. In the branding of Dr. Johann Langmayr, several circles build up to form a spine. The combination of self-confident typography, warm and serious colors and clear design language creates a strong positioning.