The Brief
We live in times where accessing information has never been easier. Despite this, fake news and conspiracies have been on the rise. The definition of truth has become quite blurred. Under these circumstances, now more than ever, there is a need to promote the search of truth. The mission of the Wikimedia Foundation is to ‘help everyone share in the sum of all knowledge.’
To tackle this problem, I based a campaign for Wikipedia on the insight that we all together have the power to define what truth is. This is something that has been happening continuously through history. This campaign was developed for Concepts IV of the Miami Ad School Europe. For the execution, polemic topics were chosen, and examples of how their definition evolves/evolved.
Client: Wikimedia Foundation
Role & Responsibilities: Art Direction, Concepting, Creative Direction, Copywriting & Graphic Design.
Location: Berlin, Germany
Date: 2021
Date: 2021
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