Blauenstein Branding Identity
Blauenstein is a Swiss-Georgian company creating the finest meat products in pristine highlands of Racha, Georgia. With a culture of respect to nature and local traditions, Swiss-trained professionals and an absolute control over the entire chain of production, Blauenstein shops are always full of meat connoisseurs.
Complete visual overhaul affected every touchpoint - from wrapping paper to interior design of meat shops. We updated their main symbol, and designed a system of branded illustrations to play in tune with a fresh, bolder typography. Stylised series of photos helped us to bring the visual upgrade to the social media as well.
CAST
Creative directors: Nick Kumbari , Giorgi Avaliani
Lead Designer: Anuki Koniashvili
Designers: David Dron, Nino Kavelashvili
Strategy: Alex Chikovani, Shota Chinchaladze, Live branding
