For the Volkswagen Think Blue campaign, I designed the icon, graphics, and illustration language, giving the new campaign its visual fingerprint. The concept is a blue world, using gradient color and shapes forming a flowing landscape. For the icon language, it's reduced and geometric.
Icon Exploration
Pattern Designs
Illustrations
Logo Concepts
Swag
Advertising Campaign
Client: Volkswagen
Agency: MetaDesign
Creative Director: Olaf Schroeter
Senior Designer: Philippe Intraligi
Agency: MetaDesign
Creative Director: Olaf Schroeter
Senior Designer: Philippe Intraligi