A large-scale project for the transformation and development of Metro's business in Russia. Multichannel development of wholesale trade for B2B and B2C audiences implies many interconnected, but at the same time, multidirectional processes.

Design development for visualizing the mission, values ​​and development strategy of the company, in our opinion, is one of the most difficult tasks in the field of visual communications. First of all, this is due to a large number of meanings that need to be translated into the language of visual perception.

The identity of this strategy should include all the main messages on a visual and metaphorical level. We managed to pack these meanings into a fairly simple, understandable and concise visualization idea.

360 ° and a circle in the logo symbolize the interconnection of all the individual elements of the strategy into a single system that develops and scales in all directions. The subtle visual emphasis on the circular degree sign reinforces the metaphor of constant movement and transformation of the company in a changing world.

The visual style is based on simple geometric shapes. In doing so, scalable segments and circles have an internal and external context that creates additional understanding of cause and effect in communication.

Branded materials and infographics are built according to the same principles, with multiple nesting of meanings in geometry.

As part of the work on this project, we have prepared all presentation materials, image posters with infographics, mailings and relevant posts for instant messengers and social networks, animated videos with infographics.

In addition to related materials, we developed designs for the presentation itself, which took place in online and offline formats.