Au Diable Vauvert
Social Media Strategy
Au Diable Vauvert is an independent publishing house in the south of France. They commissioned me to write their social media strategy.
I loved this project, which revolved around such a special brand in the field of culture and literature. We worked on their three main networks: Facebook, Instagram & Twitter.
Content
- Analysis of current communication
- Analysis of competitors
- Analysis of competitors
For each network :
- Strategy, objectives, targets
- Editorial focus & themes
- Acquisition strategy
- Brand content & UGC
- Redesign of visual content
- Strategy, objectives, targets
- Editorial focus & themes
- Acquisition strategy
- Brand content & UGC
- Redesign of visual content
- Editorial calendar
Skills required
Competitive analysis, social media strategy
