For this project I had to choose a brand - it was Adidas, and immerse myself in it. 

Why Adidas? 

I remember a bag, black and purple, that haunts all my childhood memories. The bag is my father's, and he still has it, 30 years later. I wanted to know more about this bag.

The conclusion of this research did not give me more information about the contents of this mysterious bag but I learned a lot about this brand, this wonderful brand.