SOS Barnbyar
Skänk lite värme i jul.
SOS Barnbyar is an organization that for over 60 years been working to give orphaned and abandoned children a new family, a home and an education. Today, they run more than 500 children's villages in 133 countries.
We were asked to develop a concept for this year's Christmas campaign under the theme “Not one child should have to be alone”. Wanting to highlight that far too many children are alone and do not have someone to take care of them.
The goal of the campaign was to draw attention to their online store and attract more people to buy their Christmas present there. By doing so, one will contribute to help the children who are most vulnerable in the world.
The result is very straightforward concept with a lot of warmth. The logotype “Skänk lite värme i jul” (Give some warmth this Christmas) summarizes the campaign message that one can and should help children in need. The campaign is visiable on the SOS Barnbyar´s online store, gift cards, ads, stickers, banners, etc. A matchbox has also been produced and will be sold by one of their partners.
