Werfen Iconography
Icon design for Werfen, a worldwide company leader in specialized diagnostics. Iconography is a unified visual language that can be understood by people from different locations and cultures. As colours, iconography can create a unique visual language and be a key part of the “visual world” of the brand.
The stylistic conventions of Werfen’s pictograms deliver a direct connection with the brand wordmark. Each symbol is intentionally designed to harmoniously pair with Werfen typography. The balanced combination of smooth curves and sharp angles is central to design the whole family.
