Louisa van der Walt's profile

CRAFT BEER: Bokmakierie

Louisa van der Walt
•
BRIEF
Design a brand, bottle label, packaging and promotional items for a new craft beer aimed at a sophisticated niche market.
 
CONCEPT
When work is done, party cats go out to play!
 
Bokmakierie is a craft beer especially for young professional women. The target market works hard and want to relax with friends to unwind. It is a playful beer full of ‘kattekwaad’ (mischief). The slogan reads: ‘Elke diertjie het sy plesiertjie’ (everyone finds her own amusement). The beer can be bought in a easy to carry three-pack. The bottles have a matt finish with gloss detail that is echoed in printing finishes of the secondary packaging and colatteral.
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Lable & information tags
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Bokmakierie Logo
 
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Three Pack Beer Design
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Information Tag
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Beer Cap Variety
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Label Details
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Print Finishes
/ Yellow feathers inside the packaging 
// Promotional item label - black on black printing
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Art Direction
 
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
craft beer beer bokmakierie Cat bird black yellow Playful Afrikaans
Promotional items // Feather bowa / Sunglasses / Jumpsuit
CRAFT BEER: Bokmakierie
Published:
Louisa van der Walt's profile

Owner

Louisa van der Walt's profile
Cape Town, South Africa

CRAFT BEER: Bokmakierie

Bokmakierie is a craft beer especially for young professional women. It is a playful beer full of ‘kattekwaad’ (mischief). The beer can be bought Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial