2014 Brand Plan
A brand plan to roll out in June 2014 to increase the brand awareness, its consumption, and to introduce & promote the SunGold kiwifruits across the region - Malaysia, Singapore, Thailand as the core market, as well as The Philippines, Vietnam, Indonesia, and New Zealand.
The Idea
The sun is by far the most powerful thing in the universe. The sun provides more than just sunshine. It brings life. It brings happiness. It generates energy.
Just like Zespri® SunGold, it is power-packed with over 20 essential vitamins & minerals, making it the perfect natural health booster. SunGold brings vitality to whoever consumes it. It provides numerous health benefits.
It’s a healthy and nutritious fruit.
Agency: Bates CHI & Partners
Creative Director: Nik Radzi
Art Director: Alvin Pak
Copywriter: Michelle Rondilla
Key visual that will be adapted throughout all communications around the region.
Layout in landscape.
Details.
