Every year more than 300 thousand people from the CIS countries and Central Asia come to Russia to work. They do this not so much for personal gain, more often they are driven by the desire to provide for their family and loved ones who remained in their homeland. There is a strong emotional bond between labor migrants and their families.

The idea of ​​the logo is a family circle, where the head of the family protects and takes care of loved ones. The base orange color remained unchanged for two reasons:

— link with the master brand QIWI.

— Demonstration of availability and good value for money.

We have formulated the main task for ourselves, as the formation of an understandable, reliable and friendly image of the company, which can overcome barriers to the target audience. Labor migrants are very distrustful and wary of any new products, especially in the field of financial services.