Bungauli

Branding
Made with love by Sarah BeatriceBungauli embraces the enjoyment of everyday objects through weaving. A statement piece that decorates your day at home with joy. Something that is made with love and passion in every knot, blooms with your inner spark, and brightens the surroundings wherever Bungauli piece is there. Joyous Craftsmanship.
We designed the identity by building the sense to remain fresh, unique, and timeless. The word ‘Uli’ form the petals and blooms into a shape that represents the name—Bunga means flower in Indonesian language, and how the product is made from the thread. The joy lies within every Bungauli stitch and embedded in every element of the brand.
The envelope design is inspired by the movement of a blooming flower.
We collaborate with Prayogo Yoedo (Photographer) and Dinda Pramesti (Stylist) to create a visual for product campaign.
Creative Direction by Io Woo • Graphic Design and Identity by Studio Woork (Sonya Putri, Nasha Zaira) • Product Design by Sarah Beatrice • Product Campaign Photography by Prayogo Yoedo • Set Design by Dinda Pramesti • Stationary and Collateral Photography by Studio Woork (Io Woo, Raihan Rakha, Tasya Pane) • Motion Design by (Mirda Alfian) • Studio Woork copyright © 2021. All rights reserved.
Bungauli
Published:

Bungauli

We designed the identity by building the sense to remain unique and timeless. The word ‘Uli’ form the petals and blooms into a shape that represe Read More

Published: