Axis Bank - the 3rd largest private sector bank in India, needed to create corporate packaging for the launch of two new credit cards aimed only at the premium - most segment of their customers.
The packaging had to be minimalistic and classy. It needed to inform Axis Bank’s potential customers about their new ‘Miles & More’ program aimed at promoting its collaboration with Lufthansa - the largest airline in Europe. This kit was meant to target the frequent air travellers and give them information on the privileges, the card offered. It consisted of a credit card and three information booklets.
Seen below is what was conceived out of the given brief. It was a neat box with double opening and a raised magnetic seal of the Axis Bank’s symbol, aimed to connote a ‘seal of excellence’ like idea. The two categories were premium and super-premium. The silver colored de-bossed seal with silver box was for the super-premium segment and the maroon color embossed seal with a maroon box was for the premium customers.
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