For over 33 years, NMIMS University has been at the forefront of educational excellence in India with a sole objective of building successful careers. With over more than 10,000 students, it has grown to become not only one of the top 10 B-schools in India but a multi-disciplinary university with four campuses and eight constituent schools.
With the motive of bringing the best of global practices and thinking into the university, NMIMS has partnered with Harvard University in Boston, Massachusetts and Emory University in Atlanta, Gerogia and is aggressively pursuing opportunities internationally.
TASK: To create a new identity that resonates with NMIMS’ global aspirations and establishes it as a one of the country's premium universities.
RESEARCH AND APPROACH: By conducting qualitative research amongst students and by studying the university’s core values, inception, history, position in the academia, aspirations and future plans I discovered 3 useful insights:
Insight: The old identity has very little recall value. Opportunity: To showcase a new beginning.
Insight: The reputation of the university is much stronger than the memory of its visual brand identity. Opportunity: Same school of thought but in a brand new look. Good values never change, and the new logo is no exception.
Insight: A trusted university with a strong sense of heritage value attached to it. Opportunity: It is the same old university everyone knows of but now has a global reach. The university values are therefore further strengthened