NMIMS UNIVERSITY
For over 33 years, NMIMS University has been at the forefront of educational excellence in India with a sole objective of building successful careers. With over more than 10,000 students, it has grown to become not only one of the top 10 B-schools in India but a multi-disciplinary university with four campuses and eight constituent schools.
 
With the motive of bringing the best of global practices and thinking into the university, NMIMS has partnered with Harvard University in Boston, Massachusetts and Emory University in Atlanta, Gerogia and is aggressively pursuing opportunities internationally.
 
TASK: To create a new identity that resonates with NMIMS’ global aspirations and establishes it as a one of the country's premium universities.
 
RESEARCH AND APPROACH: By conducting qualitative research amongst students and by studying the university’s core values, inception, history, position in the academia, aspirations and future plans I discovered 3 useful insights:
 
Insight: The old identity has very little recall value. Opportunity: To showcase a new beginning.
 
Insight: The reputation of the university is much stronger than the memory of its visual brand identity. Opportunity: Same school of thought but in a brand new look. Good values never change, and the new logo is no exception.
 
Insight: A trusted university with a strong sense of heritage value attached to it. Opportunity: It is the same old university everyone knows of but now has a global reach. The university values are therefore further strengthened
 
The new identity is an unification of graphics that represent knowledge and passion to excel. While it establishes NMIMS as a new force to be reckoned with in the educational arena, it retains the values and the ideals of the university.
 
The logo is inspired by the largest land mammal - the elephant. Admired for its high intelligence and memory, the elephant has all the attributes of a perfect disciple. It symbolizes wisdom, knowledge, strength and loyalty. The black bands are a graphic representation of books, while the red quadrant denotes passion. The laurel wreath holding the graphics together symbolizes victory, achievement and stature.
 
This new identity blends modernity and heritage, beautifully encapsulating the values of wisdom, knowledge, passion and victory. 
A special unit comprising of all the logo elements is created for the college identities, usage on university merchandise and any other informal requirements.
To view more of this project visit www.surabhirathi.com
NMIMS UNIVERSITY
28
917
3
Published:

NMIMS UNIVERSITY

Brand identity design for NMIMS University
28
917
3
Published:

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