PersonaLogix Health Academy Webinars
2020 presented some very unique circumstances for everyone. In the neutraceutucal industry, in-person education events are the norm. So what happens when you can't hold face-to-face events? Like everyone else last year, we went online. This presents a new challenge on how to stand out in the inbox. Bold and vibrant colors in addition to motion graphics that can simply convey a complicated topic
The eye-catching motion graphics are not the only aspect of this campaign. We live in a mobile world where most people will see an email on their phone prior to seeing it on a desktop. To adapt to that I used a responsive approach that looks amazing not only on the big screen but on a phone screen too
Responsive emails are pretty standard though. I help to step up our email game by also incorporating a design that understands the users preference for light or dark mode choices because no one wants to be blinded by a white screen in a dark room, right?
